Getting a handle on your web presence

It seems like there’s a new social media trend that pops up every year. What does this have to do with your business? It’s important to stay up to date with your web and social media presence. Sounds like a lot of work, right? It’s not. Sure, There are tons of social media management companies out there. They promise you the sun and the moon when it comes to results (Get 150% increase in sales, New Clients, Blah blah blah). BUT You can do the majority yourself. With a bit of work, you can reach potential new customers. Taking advantage of social media platforms is the best use of your marketing time. Best of all, it won’t cost you a thing. While we normally cover topics about Equipment Leasing and Finance, marketing for small businesses is an important topic. You might even be missing out on marketing value if you’re not taking advantage of it.

As Technology progresses, many potential customers look to social media to see if a company or business is on it. A company that doesn’t update their Facebook page might mislead customers into thinking they’re out of business or not doing too well. Another important aspect is engaging with customers. Things as simple as answering questions about your business hours or address can boost your social media growth and help you reach more people. This is especially true for businesses like restaurants and gyms.

60% of internet traffic comes from mobile phones now. What does this mean? Customers are relying more on apps and social media to get their information. Ensuring that your web and social media presence is up to date allows you to increase your exposure and manage customer relations.

What should you do to optimize your social media presence? Here are 3 quick tips to take control.

1. Make sure you have your pages/profiles properly set up. This can be as simple as adding a nice profile photo, cover photo and correct address. A common mistake is not properly setting up your business hours so potential customers can’t check your hours on a whim.
2. Use lots of photos. Show the average day at work. Whether you’re running an industrial operation or retail shop – it’s good to let your audience see behind the scenes. Share funny and interesting infographics, photos as well.
3. Engage with your audience! If anyone leaves a comment or review, positive or negative. Take the time to respond and show that you’re on top of it. A response goes a very long way in letting clients know that you care. (Sharing Interesting Articles can help engage your audience like here)

Feel like you don’t have enough time to do all of that? It’s okay, we understand. We would recommend aiming to post once every week (But once a month is even acceptable). As long as you have activity on your feeds, that’s what you want. We recommend using Hootsuite to manage all your social media. The 3 essential sites that you want to focus on are Facebook, Twitter, Instagram (If applicable). Keep in mind, you want to claim your company page on Yelp so you can proactively respond to reviews and suggestions. This is called reputation management and we’ll discuss that topic in depth another time. This is just a summary of Social Media and managing your web presence, shoot us an email and we’ll cover it next.