A brand kit is a resource that specifies the details of your brand identity in one place. It includes details on where and how to use your brand identity elements. A brand kit ensures your small business brand identity will remain consistent.
What to Include in a Brand Kit:
Canva is an excellent tool for a small business to use. It is an easy-to-use graphic design tool that beginners can utilize to create a brand kit. They have templates that are simple to edit that will ensure your small business creates a clear brand identity. You can create a logo, flyers, business cards, and many more marketing materials. This ensures that if you do not have the resources to hire a graphic designer you will still be able to ensure your restaurant’s brand looks professional.
For those who have more intermediate to advanced graphic design skills, Adobe Photoshop and Illustrator are fantastic resources to kickstart your brand kit.
To stand out from the competition, you will want to have an eye-catching entrance. This will draw attention to your business in hopes of attracting customers to your restaurant. For example, you can utilize neon signs, artwork, or a bright door.
You should plan an appropriate seating layout for your business. You want to maximize profits, but also take into account your customer’s comfort.
The following represents how to plan your seating layout in terms of square foot per customer:
Other factors to consider are:
The restaurant menu is a key part of your restaurant structure. It does not just entail a list of dishes you sell. It details to customers what your brand is about as well as the kind of cuisine.
Evaluate the type of restaurant you are to determine what kind of menu is suitable. If you are opening a fast-food restaurant, then a menu with pictures is suitable. However, a contemporary restaurant may prefer a one-page menu printed on premium paper.
There are many factors to consider with the interior design of your restaurant:
Providence Capital can help your business grow through equipment financing. Providence Capital offers flexible financing options that can help you get the equipment you need for your restaurant. We have helped our clients finance restaurants for over 15 years. If you are interested in getting a quote you can fill out our easy application or call 1-800-341-1288 to speak with one of our finance experts.
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