Restaurant design is critical for the success of your business. There are many ways to improve the design of your restaurant to grow and stand out from the competition. These top restaurant design tips will encourage you to do just that.

Create a Brand Kit

A brand kit is a resource that specifies the details of your brand identity in one place. It includes details on where and how to use your brand identity elements. A brand kit ensures your small business brand identity will remain consistent.

What to Include in a Brand Kit:

• Primary Logo
• Secondary Logo
• Logo to Use on Dark Backgrounds
• Fonts
• Color Schemes

Resources to Use for your Brand Kit

Canva is an excellent tool for a small business to use. It is an easy-to-use graphic design tool that beginners can utilize to create a brand kit. They have templates that are simple to edit that will ensure your small business creates a clear brand identity. You can create a logo, flyers, business cards, and many more marketing materials. This ensures that if you do not have the resources to hire a graphic designer you will still be able to ensure your restaurant’s brand looks professional.

For those who have more intermediate to advanced graphic design skills, Adobe Photoshop and Illustrator are fantastic resources to kickstart your brand kit.

Eye-Catching Entrance

To stand out from the competition, you will want to have an eye-catching entrance. This will draw attention to your business in hopes of attracting customers to your restaurant. For example, you can utilize neon signs, artwork, or a bright door.

Create a Restaurant Design Layout

You should plan an appropriate seating layout for your business. You want to maximize profits, but also take into account your customer’s comfort.

The following represents how to plan your seating layout in terms of square foot per customer:

• Fine dining: 18-20 square feet
• Full-service restaurant: 12-15 square feet
• Fast-casual: 11-14 square feet
• Fast food: 11-14 square feet

Other factors to consider are:

• Ambiance
• Outdoor Seating
• Waiting Area

Design a captivating menu to reflect your brand identity

The restaurant menu is a key part of your restaurant structure. It does not just entail a list of dishes you sell. It details to customers what your brand is about as well as the kind of cuisine.

Evaluate the type of restaurant you are to determine what kind of menu is suitable. If you are opening a fast-food restaurant, then a menu with pictures is suitable. However, a contemporary restaurant may prefer a one-page menu printed on premium paper.

Interior Design of your Restaurant

There are many factors to consider with the interior design of your restaurant:

• Style/concept
• Layout/seating
• Lighting
• Décor
• Heating & Ventilation
• Music

Providence Capital can help your business grow through equipment financing.  Providence Capital offers flexible financing options that can help you get the equipment you need for your restaurant.  We have helped our clients finance restaurants for over 15 years.  If you are interested in getting a quote you can fill out our easy application or call 1-800-341-1288 to speak with one of our finance experts.